Involvement of kids Formation of a Dream Team
Survey – Social Creative Lab – App Development
How do younger people perceive the issue of sustainability? A key question for Deloitte, a leading consulting and audit services firm.
It is from this question that Giffoni Innovation Hub and Deloitte’s Sustainability team announced the start of a collaboration that, starting in September 2021, will lead to the development of innovative and impactful communication solutions to convey the values, commitment, and achievements of Italian companies in the area of sustainability to the young and very young Generation Z.
The challenge given to them by Deloitte was to make the data in companies’ sustainability reports more understandable even to those under 24. To do so, the dreamers used a hands-on approach thanks to a report by a Deloitte partner company, A2A. They then started by doing a survey among Giffoni Film Festival kids asking them how they perceive sustainability issues.
Transparency in reporting its sustainability performance is therefore a key element, of great value to all stakeholders. However, despite the high relevance of the information conveyed, the language, content, format and communication channels used for reporting documents are often not very usable for some categories of stakeholders, including the young and very young. Deloitte Dream Team’s task then is to simplify such data and make it more usable.
The survey showed that part of the target audience would have preferred to know more about these topics via app, and another part via social media. So they decided to do it both ways. For social, they have created an editorial plan for Instagram and have, then, created GREENPACT, a gamification app that makes you a participant in the “environmental” fate of a city. Thanks to your decisions, in fact, the city will improve or worsen its degree of sustainability. All of this is also done in an interactive way by being able to go visit their friends’ cities and compare themselves with them.
