Forming a Dream Team
– Content Creation
Sammontana has for several years been committed to a path of continuous improvement of its business processes, for a reduction of its environmental impact at various levels, which begins with measuring and compensating the CO2eq impact of its products and arrives at the choice of the most advanced packaging solutions.
Here, then, outlines the challenge that Sammontana, a leading company in the industry, has issued to the Dreamers of Team Sammontana, establishing a partnership with Giffoni Innovation Hub aimed precisely at raising awareness among the youngest.
The Sammontana Dream Team consists of various professionals: communicators, videomakers, graphic designers and designers. From the coming together of young minds with distinctive characteristics came planning.
The challenge launched by Sammontana is clear: make Sammontana’s certified sustainability themes and claims usable and understandable for consumers under 26. It was therefore the task of the Sammontana Dream Team boys to present a project that encapsulated the whole idea of Sammontana regarding the theme of “sustainability.”
Thus was born “Ice Cream that Smiles at the Environment,” the project of the 5 Sammontana team of youngsters that, through a series of professional content, aims to give excitement to young consumers while informing them about environmental sustainability and the green-minded actions that the company implements every single day.
The Dream Team confronted viewers in Giffoni’s Multimedia Valley during the Next Generation 2021 event, during the days and shared spaces of the Giffoni Film Festival in which more than 300,000 children participate.
