Involvement of kids Formation of a Dream Team
Smart development workshop
Giffoni Innovation Hub started the Toyota Dream Team by gathering an international team of programmers, designers, marketing and communication experts, all of whom were in their first experience at Giffoni.
Toyota Motor Italia Group’s challenge to the Dream Team is to devise smart content to maximize the effectiveness of its strategies to raise awareness of environmental issues.
The project included workshops in which the children worked together in the conception, design and implementation of strategies, propotypes and services related to the company’s chosen theme.
The system is based on an experiential and flexible e-learning platform implemented by AI that will make interaction smoother through chatbots. An integral part of the project is the GΛP Contest, an event that will involve schools in the T-TEP program and Toyota employees.
The Toyota Motor Italia Group is grappling with the Environmental Challenge 2050, a challenge to raise awareness of environmental issues and air pollution among the younger generation.
Toyota and Giffoni Innovation Hub’s initiative stems from a shared commitment to the cultural growth of children and youth on the topic of sustainability.
The whole project was reported in the most important national newspapers and presented at the 49th Edition of Giffoni Experience
