Involvement of kids Formation of a Dream Team
Writing Workshop – Content Creation
Take a turn, action: Recycle! Is an integrated public relations campaign,
Training and Communication carried out by Giffoni Innovation Hub for the 25th anniversary of CONAI.
Telling Gen Z, with the languages and type codes of this generation, the issues of Sustainability and Circular Economy with a specific focus on recycling and new packaging life cycles. The project developed through several phases and included a
training course in creative writing, screenwriting and filmmaking, using the
Blended Learning model with online classes and in-person workshops at Giffoni Multimedia Valley. The campaign, through a vertical approach that combined
theory to practice, enabled the development of the participants’ creative skills and their implementation on the topics of environmental sustainability, recycling and circular economy, with a special focus on the recycling of CONAI’s 7 packaging materials:
STEEL – ALUMINUM – PAPER – PLASTIC – BIOPLASTICS – WOOD – GLASS
The project was narrated at “GEN-Z, keyword: sustainability” during Verde Giffoni.
The short movie also won the Inspiring Awards in Venice for best creative agency.
