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Involvement of children and employees
The sustainability heroes’ journey has two key stages: the first features the kids as protagonists, with an Ipsen speaker speaking to a room full of more than 300 kids trying to show how every single action can have a sustainable impact. From this thought came the corporate volunteer day, second stage, which is a experiential initiative of beach cleanup that saw Ipsen employees together with Legambiente battling beach litter.
To inspire at Verde Giffoni, young people, families but also other businesses, to the spread of sustainable practices, urging active volunteering and telling about their initiatives.
Take action with real corporate volunteer activities to generate a positive impact on the environment
April 29, 2022: Launch of the project in 3 stages, during the Verde Giffoni event, with an Ipsen on-stage speaker, a journalist and more than 300 kids in the room.
The initiative was live streamed on Giffoni channels and media partners such as Lifegate and Startupitalia
May 5, 2022: Corporate volunteer day during the beach cleanup near Salerno. A time of fun and team building with concrete sustainability actions and on-the-spot filming of the initiative.
The news was picked up by local and national newspapers.
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