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Digital Nomadism: from the search for happiness tot eh return to smaller realities

Going back to repopulate villages and little cities, working wherever you want, making happiness a priority: digital nomadism before than being a reality is an amazing opportunity of individual fulfillment and economic-social turn. Because the digital nomad, who moves constantly and can develop its business far away from the big urban centers thanks to his\her own digital skills, rediscovers, leading to rediscover the little cities and small places, that young people emigrate from and to which politics pays no attention, and is less concerned about. In a country such as Italy, which is rich of villages with less and less habitants, digital nomadism is an important strategic key of growth of the territory, especially for the growth of the Southern part of Italy: attracting digital talents from abroad, valuing the resources of our country, increase the investment on the areas which are considered unproductive are the fundamental points of this chance.

Glimpses from the round table “A global phenomenon between digital nomadism and remote work” promoted today by Giffoni Innovation Hub in the field of the review Next Generation. A debate that will be open to the public, and that will be enriched by the presence of many other guests to further discuss a central theme, that is linked to productive development and the job opportunities that from today, but especially in next decades, young people will be able to grasp and have access to, if they will have that digital culture that the Giffoni Innovation Hub promotes with its workshops and events.

According to estimations by 2035 about a billion people will be able to develop their own business far from the urban centers thanks to high digital competences and a network of international contacts. The round table has been moderated by the founder, Alberto Mattei that asides has highlighted how “in the category of remote workers may will choose to change their lifestyle to pursue our philosophy”. According to Mattei “the South-East of Asia is very trendy right now. Thailand and Bali are important hubs.” Italy is left behind because of the poor digital cultural that is not only infrastructural but it is in how to understand what are the opportunities in terms of developing projects”. Today, adds, “In Europe, other than the bug cities such as London and Berlin, there are smaller realities like Estonia and Slovenia, but much more also depends from the financial regime of each country.” Not everything is lost though, for Italy that for its characteristics can offer a wide ground, in terms of tradition, culture, and climate that would favor a trip from North to South, towards the little cities and far from the crowded cities”.

To talk about happiness is the founder of Be Happy Remotely, Giovanni Battista Pozza that highlights “feelings are luckily back in fashion and working as a remote and happiness can be tightly connected. There’s who finds beauty going back to little cities or villages, made right for men, who finds it the slowness of time, or who has only the passion for travelling, discover the world and create new relationships. Even companies are starting to realize it: happiness allow us to obtain higher productivity, empathy, health and tendency to innovation. With happiness you attract talents”. A “comeback to humanities of modern society” assumes Fabiola Mancinelli, anthropologist and tourism’s experts, explains how this transformation is happening thanks to a wireless communication and globalization”. She suggests to wear a double laugh for the occasion” Daniele Berti, Happiness Coach and scholar of happiness, author of the book “From Homo sapiens to Homo Felix: the species evolution”: Freud said we gave up happiness for the illusion of security. Today biological sciences teach us that for the 40 per cent of our happiness depends solely on us; happiness is so to be considered a competence, something that we can learn to bring in the daily life. But what is happiness? Is the consciousness of having all the resources that we need to face the challenges that life gives us. We are neurologicallly made to be happy; sadly they have taught us exactly the opposite thing. Even though its takes so little. When under stress we react just as if we were in life danger, the immediate reaction is: to attack or escape, we need to get out of that vision”.

Imagining new opportunities beyond the classic vision:” The idea of a set place is now very limiting”, says Marcello Mari, digital nomad of over seven years that today deals with block chain and crypto currencies: “ It is anachronistic to think of growing personally and professionally in only one place, the digital nomad prefers experiences to certainties.” The idea of Guido Zaccarelli author of the book ‘La Coscienza Condivisa’ (Shared Conscience) is to “put the focus on people” and digital nomadism is the challenge of the future, first of all for companies”. Francesco Biacca, chose to go back to live in Nicotera Marina a fisherman’s suburb in Calabria, founder of Evermind, a company based on smart working: “ I have lived 15 years abroad and then I came back at home, where I ,live right opposite from the sea and with the countryside right behind me. There I have found my something. It is important, in facts, to understand who we are, a big challenge, since we are evolving constantly. Everminds counts on professionals that autonomously decide where to live, with no fixed times, or places, on three values which are not very popular in the classic pyramidal companies, trust, responsibility and transparency.” It focuses then in Martis a little city of Sassari, in Sardinia, the project of Christine Michaelis, founder of Digital Nomad Town, the first city of digital nomads in the world. “In Martis – says Christine – there are 400 habitants but there’s space for 2500. It is one of the many Italian cities that are depopulating because there’s no job for the youths, my project foresees the purchase of houses destined to digital nomads, beside a series of adjustments to make the place a little smarter, let’s say, internet connection included. There you either are a farmer or you leave, soon it will become a digital nomad town”

The “diffuse co living” is the main focus of Home for Creativity of Roberta Caruso that a project aims to reconvert private houses and traditional receptive structures that are located in zones far away from the city, in residences that are destined to host digital nomads, remote worker, creative minds and inspired travelers.

 “Three years ago – says Caruso – we have started to experiment co living. We talk about people beyond houses, thinking about houses not like properties but at as places with man at the center. We will create co living centers all over Italy, every region will have one: at the moment we have two, one in Calabria and another one in Puglia where we also do training courses for whoever wants to learn to live as a digital nomad, on values such as authenticity, slowness, inspiration , human and professional connections.”


Translation by Aysha Salim

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